socalTECH

APRIL 23, 2018

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. Netflix most recently was looking to buy LA billboard advertising company Regency Outdoor Advertising , and has a major operation in Hollywood.

Netflix 100

Netflix Content Acquisition Hollywood 100

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339

Company Companies Technical Review Content 339

socalTECH

JUNE 25, 2013

The company--whose crowdsourced videos are widely viewed online and on television commercials, including the Super Bowl--said the projects include campaigns for six Procter & Gamble brands (Gillette, Iams, Oral B, Secret, Era and Gain), LEGO, Ford, L''Oreal, Verizon, plus a project beteen Pringles and Star Wars. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

MARCH 27, 2014

Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

News 147

News Hulu Entertainment Hollywood 147

socalTECH

MAY 17, 2019

West Hollywood-based LiveXLive Media , which both produces live music content as well as owns the Slacker music streaming app, has rolled out a new, combined app which combines both livestreaming of music festivals, as well as ther personalized radio stations provided by Slacker.

West Hollywood 113

West Hollywood Hollywood Content Demand 113

SoCal Tech Calendar

MARCH 2, 2017

The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising.

Entertainment 100

Entertainment Media Technology Social Media 100

socalTECH

MARCH 7, 2014

Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

Layoffs 159

Layoffs Google Hollywood Content 159

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. One company which has been working on solving the Flash problem is Los Angeles-based Addroid (www.addroid.com).

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

APRIL 30, 2014

The company--which was briefing analysts and others in New York today--also said it plans on rolling out three new ad units, including an in-stream purchase widget which will let consumers order items directly from ads. hulu streaming advertising television content hollywood pizzahut' READ MORE>>.

Hulu 147

Hulu Hollywood Content Advertising 147

Tech Zulu Event

NOVEMBER 11, 2013

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MARCH 4, 2014

Burbank-based The Walt Disney Company and satellite operator DISH Network said this morning that they are in a multi-year deal, which will allow DISH to stream Disney, ABC, and ESPN to televisions, computers, smartphones, tablets, gaming consoles, and other connected devices. Financial details of the deal were not disclosed. READ MORE>>.

Media 147

Media Burbank Hollywood Content 147

socalTECH

DECEMBER 15, 2008

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. The company said that Sahaila Suhimi will fill the new role, reporting to CEO and founder Rob Barnett.

Advertising 124

Advertising Content Venture Capital Los Angeles 124

socalTECH

SEPTEMBER 18, 2013

The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. tongal content hollywood crowdsourcing feature film video filmmaker documentary' READ MORE>>.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

NOVEMBER 17, 2010

Amazon is not the only company looking to make a business out of online film submissions: We dug up some of the other local competition in this space, mined from our database of startups , with brief details below: Amazon Studios. Hollywood Heavyweights: Jack Epps, Jr., Mark Gill, Mike Werb, Michael Taylor. Founder: Dmitry Kozko.

Sites 217

Sites Hollywood Summary USC 217

socalTECH

JUNE 30, 2020

The company--best known for finding and representing the creators of viral videos--says it is seeing an uptick in interest from TV shows and commercials, as the global pandemic has slowed the entertainment industry to a halt. Jukin Media says it now represented footage from more than 50,000 people. READ MORE>>.

Media 113

Media Advertising Entertainment Los Angeles 113

socalTECH

APRIL 26, 2013

Venice, California-based ZEFR , formerly known as MovieClips, is expanding out its partnerships today, saying that it has added Universal Music Group, Sony Music, Ultra Music, and NASCAR as partners for the company. nascar music publishing pirated hollywood studio content movieclips zefr' ZEFR is backed by U.S. READ MORE>>.

Venice 113

Venice Content Hollywood Venture Capital 113

socalTECH

MAY 17, 2017

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The company also provides an ad server and content management system for its customers, which include NBC Universal Sports, Howcast, Vibe.com, the Tribune Company, and others. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

socalTECH

OCTOBER 20, 2010

Details on the funding have not been announced by the company. An earlier filing from the firm indicates the company had earlier issued around $6.7M in equity, but it's unclear when those funds were actually invested in the company. According to the filing, the firm has raised $3.0M

Hollywood 124

Hollywood Equity Venture Capital Content 124

Tech Zulu Event

JUNE 28, 2012

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. “It’s great to get the tech and Hollywood communities together to celebrate digital innovation,” said Kevin Winston, creator of the Silicon Beach Fest, and Digital LA CEO/Founder. Geeks Unite.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

socalTECH

DECEMBER 23, 2016

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. In the first phase of many industries, you have an explosion of new ideas and companies.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team.

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

SEPTEMBER 2, 2015

Los Angeles-based streaming television service Hulu said this morning that it has launched a new, ad-free service , which will cost $4 a month more than the company's existing, premium subscription. per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising. The $11.99

Hulu 100

Hulu Services Advertising Content 100

socalTECH

JULY 19, 2019

Los Angeles-based ZEFR has sold its rights management and content-flagging assets--RightsID and ChannelID--to Vobile Group , a provider of video content protection, measurement, and monetization, in a deal worth $90M, the two companies annoucned late Thursday.

Fandango 127

Fandango Content Los Angeles Startup 127

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. We spoke with Sara Bordo , the firm's founder and CEO, about the company. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world.

Paramount 187

Paramount Entertainment Hollywood Content 187

SoCal Tech Calendar

NOVEMBER 17, 2008

Tuesday, November 18, 2008 -- For our next Digital Drinks, we're heading to Hollywood hot spot Les Deux! Digital LA organizes mixers for professionals in online entertainment, marketing, and advertising. Disney, WB, NBC, EA, Vivendi Games, Napster, and other entertainment, studios, ad agencies, and tech companies.

Yahoo 100

Yahoo Entertainment Hollywood Google 100

TechCrunch LA

SEPTEMBER 6, 2018

While the primary goal is to help grow the fan-creator relationship, Popbase is also aimed at enabling YouTubers to monetize their brand through in-app purchases and advertising around content. Creators take a 60 percent cut of all revenue with the remainder going to Binary Bubbles, the Los Angeles-based startup behind the service.

Help 115

Help Startup Activision Media 115

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. Our sources put the company’s funding somewhere around $6 million in its recent funding round. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. For those not familiar with ManiaTV, what does your company do?

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

JANUARY 23, 2019

According to Viacom, the acquisition will help it with "key strategic priorities", including expanding its presence across next-generation distribution platforms and growing its advanced advertising business. The company had raised around $51.8M READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

JANUARY 27, 2016

Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JANUARY 18, 2019

It turned out, that was definitely the case, and that's how the company was created. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing. Any big lessons you've learned creating a startup after being at a big company?

Startup 243

Startup Customer Custom Entrepreneur 243

Both Sides of the Table

SEPTEMBER 9, 2009

So we scheduled our second meeting for next week where he could actually tell me more about his company. Who knows whether I will find his company interesting when I see the details at our next meeting. We all know that many companies have tried to deliver targeted advertising on the web. This meeting was a 10/10 for me.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

JANUARY 12, 2012

Los Angeles-based Hulu CEO Jason Kilar said Thursday afternoon that the company brought in approximately $420M in revenues in 2011, up 60 percent from 2010, and now has more than 1.5 Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu 171

Hulu Advertising Content Blogging 171