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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. They tell you that your company must have a Facebook fan page and a Twitter following. Techbizconnection. Which is better for Lead Generation? Social media advocates tell you that you need to be active on LinkedIn and become a Blogger.

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Local.com Relaunches Site, Brand

socalTECH

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. Tags: local.com paid search advertising local business coupon social. READ MORE>>.

Sites 150
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.

Marketing 209
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Ten of Southern California's Top Software Companies

SoCal Delicious

We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. The company handles all the infrastructure required for text messaging, voice. The company's software is being included in the Linux.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. free weekly Infochachkie articles!

Content 171
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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands. The company that owned the brand was Provide Commerce, and the brand was Proflowers, which they owned along with a couple of other brands.

Startup 113
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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

Assess cost versus value with analytics and measurement tools. You have to be found and favored by search engines. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. There is still a place for paid advertising. like Google.

Startup 96