Advertising Companies PPC Startup 
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).
Startup Professionals Musings
JULY 10, 2015
One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. It helps to understand how online advertising really works.
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Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. We talked with Dan to learn more about Scour, how it started, what he's hoping to do with it, plus learn more about the firm's hiring plans. Those points add up to a Visa gift card. What is Scour? It's pretty much been all organic.
Tech Zulu Event
JUNE 10, 2015
It’s no secret – digital marketing is the big brand battleground for most companies. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. Start with these steps if you’re ready for a change. For example, let’s say you’re a company.
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web. Then came blogs.
Eric Greenspan
NOVEMBER 9, 2009
He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. Santa Barbara born companies such as DoubleClick, ValueClick, Commission Junction and FastClick are all leaders in the space (the last three are all now owned by ValueClick who’s founder is a major investor in Make It Work).
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