Startup Professionals Musings

JANUARY 5, 2022

Yet if you wait for an economy bubble before starting your new business, you will be making a comparable mistake to the people who thought during the dot-com bubble "all I have to do is a startup, and I'll be rich." If you're worried about threats to the survival of your company, don't look for them in the news.

Startup 103

Startup Advertising Social Network Ideas 103

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

Advertising 178

Advertising Santa Monica Tool Pricing 178

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. Get the latest tech news, straight to your inbox.

Social Media 151

Social Media Startup Commerce News 151

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage'

Advertising 147

Advertising Media Product Content 147

socalTECH

DECEMBER 11, 2014

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M The company says it already has more than 20 engineers in its Los Angeles offices. videoamp video advertising venture capital ross mccray' READ MORE>>.

Advertising 138

Advertising Platform Anthem Santa Monica 138

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms.

Advertising 138

Advertising Mobile Los Angeles Platform 138

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

APRIL 5, 2019

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. The name of the new dental startup was not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Startup Santa Monica Advertising 113

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

SEPTEMBER 16, 2009

This post is part of my series “ Startup Lessons &#. Elephants, Deer and Rabbits – Some thoughts on start-up segmentation. Nearly all of the mistakes I made at my first company I fixed by the time of my second company. It’s landing AT&T or Microsoft as a customer when you’re a start-up.

Startup 389

Startup Customer Custom Resource 389

SoCal CTO

JANUARY 2, 2013

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then we discussed how they could go about finding this startup business advisor. Do you have any suggestions for how to find a good mentor?

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

Startup Professionals Musings

AUGUST 21, 2021

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms is the company behind mobile photo polling and social app Photopoll.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

Competition 113

Competition Startup Advertising Web 113

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Understanding how your company will change as you move through these phases is critical if you hope to scale to a large business one day.

Startup 286

Startup Technical Review Customer Custom 286

StartUp Beat

NOVEMBER 12, 2017

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. StartupBeat, founded in 2009 in Los Angeles, is a media company focused on covering startups and why they matter in our lives. – The post Advertise appeared first on StartUp Beat.

Advertising 40

Advertising SEO Media Los Angeles 40

Both Sides of the Table

NOVEMBER 1, 2009

Last Friday I was on This Week in Startups with Jason Calacanis. Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Is it right to have in-stream advertising on Twitter? -

Startup 245

Startup Venture Capital Advertising News 245

socalTECH

JANUARY 11, 2010

Santa Barbara-based Impact Radius , a new firm which includes a number of the founders of Commission Junction, said today that it has launched a new, multi-channel performance advertising company. The firm said those tools will include software for tracking advertising, negotiating online, distribution advertising creative, and more.

Advertising 162

Advertising Santa Barbara Tool Media 162

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers.

Technical Review 279

Technical Review Company Companies Southern California 279

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? The next part of the margin mix online video companies must get control of is talent margins.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

JANUARY 1, 2022

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. Technology alone does not make a great company.

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. Convenience is in the eye of the customer, not your company. If you can do mass-customization through technology, that is a good start.

Demand 126

Demand Customer Custom Startup 126

socalTECH

JANUARY 7, 2019

My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help). Yet they turned-out each and every week of our six-week programs.

Technical Review 157

Technical Review Software Review Startup Coach 157

Both Sides of the Table

FEBRUARY 20, 2012

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. Tracy built her company, Recycled Media , out of necessity. She started her business from a personal need.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. READ MORE>>.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

Startup Professionals Musings

SEPTEMBER 22, 2023

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

Competition 99

Competition Services Startup Training 99

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. How long has company been around? What is Tradesparq?

Southern California 170

Southern California Startup SoCal CTO Hire 170

Both Sides of the Table

OCTOBER 4, 2009

This is part of my ongoing series Startup Advice. Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319