Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. This takes time, and is more valuable than any advertising you can buy.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. That is starting to show itself in the B2B space. What is Aggregage? He put together a model for attracting an audience.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

AUGUST 10, 2010

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. This takes time, and is more valuable than any advertising you can buy.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

MAY 5, 2017

If your dream has long been to start and manage your own business, there is no time like the present to get started. Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. This takes time, and is more valuable than any advertising you can buy.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

FEBRUARY 15, 2011

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

FEBRUARY 21, 2011

They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Do you find it's been more difficult to build up traffic for a more targeted site, or easier? What is Gloss Network? Lolita Carrico: I think so. I was very lucky.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

DECEMBER 1, 2011

In this interview, we catch up with an amazing TechZulu Spotlight alumnus, Joey Flores, CEO of Earbits , a hand-curated music discovery engine that allows its bands and artists to advertise and promote their own material, events, announcements, contests, whatever. What was the original inspiration behind Earbits?

Startup 80

Startup Design Advertising Search Engine Optimization 80

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Startup Professionals Musings

FEBRUARY 13, 2010

Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Earlier this year I founded a new startup called KlickFu. And what do you think about the controversy about stealth vs. not for startups? What’s keeping you up at night?

Product 150

Product Entrepreneur Social Media Google 150