Advertising Companies CPC Startup 
socalTECH
MARCH 11, 2014
According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. The two came up with the idea for CampaignEQ from their time at Beachmint.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.
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socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).
socalTECH
FEBRUARY 1, 2011
The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. That is starting to show itself in the B2B space. What is Aggregage? He put together a model for attracting an audience.
Startup Professionals Musings
JULY 10, 2015
One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. It helps to understand how online advertising really works.
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