socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Other apps in the company’s portfolio include Pic Stitch, the photo collage editor and the calendar app, WeCal. . ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. And they invest n select VC funds. I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. 45 minutes in: Andrew’s process for investing in startups. Watch: [link]. Watch: [link].

Media 285

Media Company Companies Venture Capital 285

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

MAY 15, 2013

Peter Csathy , the CEO of San Diego''s Sorenson Media , and digital media veteran, has departed the company, and will head up a new legal and investment group formed by Manatt, Phelps & Phillips. The new digital media venture from Manatt was created by Los Angeles partner T. READ MORE>>.

Media 168

Media High Tech Santa Monica Southern California 168

Both Sides of the Table

SEPTEMBER 12, 2013

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Media relationships.

Invest 340

Invest Venture Capital Startup News 340

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996.

Media 288

Media Advertising Screening Content 288

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. real estate investment playa vista west angeles realestate technology media growth jobs' READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. The company started here in 2002, and we were basically an agency. As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The company has given an estimated offering range of between $19.00 Viant got its start as Specific Media.

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

Tech.Co

JANUARY 15, 2018

has been acquired by MVF , an international publishing and tech company. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting. The experiences and lessons Jen and I have gained since leaving AOL to build our own media brand have been numerous.

Media 175

Media News Organization Content 175

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies. The new startup studio is led by Mike Prasad.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

SEPTEMBER 24, 2014

has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. Science has invested in such companies as DollarShaveClub, DogVacay, HelloSociety, and Delicious. Los Angeles-based Science Inc. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? That's the next big challenge for us.

Demand 240

Demand Media eHow Content 240

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company, which is led by Jed Simon, said the funding came from Oak HC/FT. gofastpay investment publishing gaming finance capital venture fastpay'

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

Southern California 208

Southern California Orange County Invest GRP Partners 208

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. i am deeply invested in the drama surrounding lil miquela and now you all have to be too. ” That was a lie.

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

JUNE 29, 2017

Fund size: $400M (Fund VI) Managing Partners: Mark Suster, Yves Sisteron Partners: Greg Bettinelli, Kara Nortman, Kobie Fuller, Kevin Zhang Investment interests: Seed or A-Round investments with a median check size of $2.8 Managing Director: Bill Maris (formerly of GV/Google Ventures) Investment interests: Health care investments.

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69