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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. Financial details of the two acquisition was not disclosed.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 103
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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Facebook is a big, smart company. The following guest post is from Molly Greathouse, a blogger for RingRevenue.

Netflix 191
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Combustion Matters More Than Scale

InfoChachkie

Scaling also requires: (i) adequate capital, (ii) an infrastructure that supports internal operations and the efficient and economical delivery of the company''s value proposition, and (iii) an execution, process-oriented executive team. Advertising - "We will monetize our customers via online ads.". Photo credit: Flickr born1945.

RSS 206
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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. Since then, the craft of advertising online has matured from an art to a science. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. free weekly Infochachkie articles!

Content 171
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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. I’ve covered Twitter topics much in the past. Great life story.