socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. READ MORE>>.

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Media Product Marketing Santa Monica 124

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165

Demand Content Media Santa Monica 165

socalTECH

JANUARY 6, 2023

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

Media 100

Media Content Los Angeles Funding 100

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships. Millenials?

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Social Media Advertising Media Metrics 237

socalTECH

JANUARY 24, 2018

Los Angeles-based H Code Media , which operates a digital advertising company specifically aimed at reaching the U.S. According to H Code Media, the new division is a full-service content studio aimed at helping deliver "culturally relevant" content marketing campaigns to U.S.

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Media Advertising Content Los Angeles 113

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

socalTECH

JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

Advertising 150

Advertising Santa Monica Demand Content 150

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

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Media Content Platform Artificial Inteligence 177

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. mobigirl media mobile advertising female advertise mobigirlmedia girl coppa children kids' READ MORE>>.

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Mobile Media Advertising Networking 223

socalTECH

JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Triton Digital said Connoisseur Media will use it to stream and measure their digital audio content. Connoisseur Media owns and operates 39 radio stations.

Media 100

Media Advertising Los Angeles Content 100

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

Media 147

Media Advertising Content Mobile 147

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100

Media Content Advertising Email 100

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

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Yahoo Demand Content Media 150

socalTECH

AUGUST 26, 2014

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

Media 138

Media Metrics Advertising Content 138

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. To a content provider, that's something you have to pay attention to.

Media 150

Media Report Advertising Content 150

socalTECH

JANUARY 29, 2014

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

Demand 138

Demand Media eHow Advertising 138

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others. READ MORE>>.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

DECEMBER 12, 2012

Los Angeles-based Evolve Media Corp , which operates such sites as CraveOnline, totallyher Media, GameRevolution, and LiveOutdoors, said today that it has launched a new online advertising product. The company said its INgage product semantically maps site content and helps online advertisers reach site visitors.

Media 147

Media Product Advertising Sites 147

socalTECH

FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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Demand Media eHow Santa Monica 157

socalTECH

JUNE 30, 2020

Los Angeles-based Jukin Media says it has surpassed $25M in total royalty payments to video creators which it represents, with $1M in royalty payments alone in Q1 of 2020. Jukin says it added more than 650 videos that were filmed in quarantine to its video library, licensing more than 400 of those clips to advertisers and TV producers.

Media 113

Media Advertising Entertainment Los Angeles 113

SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. 100 discount for socalTECH readers use code SCTECH. See [link] (more)

Media 100

Media SoCalTech Advertising Mobile 100

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

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Media Avalon San Diego Advertising 164

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

socalTECH

SEPTEMBER 27, 2016

Los Angeles-based Jukin Media said today that it has launched a new division, which will specifically aim at helping brands with their advertising and content marketing campaigns. The company said the new unit comes as a result of working with such brands and agencies as Deutsch, MullenLowe Mediahub, UPROAR, and Zebra NYC.

Media 100

Media Content Advertising Los Angeles 100

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154

Media Slides Social Media Advertising 154

socalTECH

JULY 21, 2016

Los Angeles-based Jukin Media has launched a new, online marketplace to let marketers, advertisers, TV producers, digital publishers, and others license viral content, the company said on Wednesday. Jukin Media is known for its licensing of such viral clips as "Hero Cat" and others. READ MORE>>.

Media 100

Media Advertising Content Los Angeles 100

socalTECH

JUNE 23, 2010

Los Angeles-based Break Media , the online media and advertising firm run by Keith Richman, announced this morning that it is in a major expansion in its advertising network, and has added 23 new verticals to its network. Tags: break media entertainment internet advertising content. READ MORE>>.

Media 176

Media Advertising Entertainment Content 176

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

Content 159

Content Advertising Media Web 159

socalTECH

MARCH 4, 2014

The deal also includes an interesting requirement that DISH turn off its "AutoHop" functionality, which automatically skips adds in television content. The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. READ MORE>>.

Media 147

Media Burbank Hollywood Content 147