socalTECH

JUNE 19, 2017

Venice, California-based Snap , the parent company of Snapchat, and Time Warner announced on Monday that the two are in a $100M deal, where the two will collaborate on both content and advertising. The two also said Time Warner will purchase advertising for HBO, Turner, and Warner Bros. on Snapchat over the next two years.

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Content Snapchat Venice Advertising 138

socalTECH

JULY 16, 2014

Los Angeles-based Evolve Media reported late last night that it has launched a new, native video advertising product called INgage. Evolve Media said that the new, video solution delivers "large format" video within content, startup up when a users comes into view. evolve media native video advertising ingage' READ MORE>>.

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Advertising Media Product Content 147

socalTECH

APRIL 23, 2018

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. The new funding will undoubtedly impact the Los Angeles region, where Netflix has based most of its content efforts. READ MORE>>.

Netflix 100

Netflix Content Acquisition Hollywood 100

socalTECH

JUNE 6, 2012

Cracked.com , the online humor site which is owned by Santa Monica-based Demand Media , said this morning that it has launched a new advertising product which it says connects advertisers with content "the moment it goes viral." Financial details of the win were not disclosed. READ MORE>>.

Advertising 150

Advertising Santa Monica Demand Content 150

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Content Media Santa Monica 138

socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

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OpenX Content Services Advertising 159

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. socalTECH readers. 50% registration discount for friends of socalTECH. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors. READ MORE>>.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

AUGUST 8, 2014

According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising. demand media content traffic revenues' READ MORE>>.

Demand 138

Demand Content Media eHow 138

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. 50% registration discount for friends of socalTECH. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

FEBRUARY 17, 2011

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. READ MORE>>.

Advertising 124

Advertising Platform Electronic Arts San Diego 124

socalTECH

MARCH 24, 2011

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

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Demand Content Media Santa Monica 165

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

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Content Tool Search Engine Optimization Altadena 199

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

Content 159

Content Advertising Media Web 159

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

NOVEMBER 2, 2009

OpenX said it it will become a preferred partner to publisher for enterprise ad serving, and will promote Microsoft's Content Ads monetization products, as part of a multi-year agreement. Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. to enable content creators to reach fans in the MySpace stream. The deal was announced by Sean Pervical, Director Content Socialization for MySpace, who also runs LA technology blog Lalawag; Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

JULY 13, 2010

Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. Tags: activision executive publishing deutsch advertising content videogame. READ MORE>>.

Activision 154

Activision Advertising Santa Monica Content 154

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

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News Content Hollywood Sites 213

socalTECH

OCTOBER 21, 2010

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. The funding had been originally been uncovered yesterday by socalTECH. As part of the funding, MK Capital said Poptent has hired Andy Jedynak as CEO.

Funding 150

Funding SoCalTech Advertising Hollywood 150

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace. READ MORE>>.

Advertising 124

Advertising Content Demand Los Angeles 124

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

APRIL 4, 2017

Santa Monica-based GumGum , the developer of computer vision and artificial intelligence software focused on the advertising industry, has jumped into the online publishing business, saying it has started a new online publication call The Visionary.

Artificial Inteligence 255

Artificial Inteligence Newsletter Sites Santa Monica 255

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

Yahoo 150

Yahoo Demand Content Media 150

socalTECH

AUGUST 26, 2009

Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Financial details of the content relationships were not disclosed. Outcast runs a network of digital displays at gas stations, which feature both content and advertising.

Content 124

Content Santa Monica Screening Advertising 124

socalTECH

SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. The company said Tastemakers is a "multi-platform" offering which includes digital advertising, social media, and branded content, including content creation, production, talent vetting and management, and more.

Media 124

Media Product Marketing Santa Monica 124