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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223
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SteelHouse Hires New CTO, CMO

socalTECH

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer.

CTO Hire 100
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Citysearch Nabs Gorilla Nation's Louvion

socalTECH

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. Debra Domeyer: I've got a good CTO, who knows the industry well, and is well networked.

Mobile 224
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has 20 years’ experience as CTO. He has been the CTO for several start-ups, most notably eHarmony.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group.

Media 320