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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Ask why it should be, and why customers should care. Remember Hollywood secrets. It’s good to play games with your customers. Don’t repurpose, re-imagine.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

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Talenthouse & TechZulu Hackathon! | Creative Discovery and Sharing of Art

Tech Zulu Event

The West Hollywood based team over at Talenthouse feels the same way. We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. This is Hollywood after all people. Custom ad deals and partnerships.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

gallery ids="1706929,1706930,1706927,1706928,1706931"] The app is designed to take the relationship beyond videos and encourage a more interactive experience. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. This helps get CPM rates higher – even within YouTube.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Create new online communities and customer forums , rather than joining existing ones. Ask why it should be, and why customers should care. Remember Hollywood secrets.