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Hire for your core. Partner for the rest.

Berkonomics

By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers of the business. Patents, branding, marketing and more. Using your scarce capital and other resources.

Patents 120
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. Perhaps you intend to collect money from advertisers, but this requires a large investment to get the audience you need before monetization can work.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Truly satisfied customers are a joy to every business person. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. Your own learning should be the biggest inspiration of all.

Startup 160
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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. and international patent and trademark procurement - IP. Tags: advertisers sponsors.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. Although Elon Musk doesn’t talk about it very much, he owns over 350 patents through Tesla, just one of his many companies.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Watch that patent provide a real barrier to competitive entry.

Startup 118
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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent. Never argue with customers, public or private.

Examples 170