Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

TechCrunch LA

JANUARY 23, 2020

Bytedance owns the Resso trademark , so it’s a good bet that it will make its way to more markets soon. Possibly with features that differentiate this later entrant from others in the market? Resso was long rumoured and eventually spotted in the wild at the end of last year when Bytedance tested the app in India and Indonesia.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Jennifer Sargent: HitFix started two and a half years ago.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers. tech, new media, entertainment and consumer industries.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Startups Made Simple.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Tech Zulu Event

SEPTEMBER 19, 2012

Before iROKOtv, Nollywood was almost completely closed to the Diaspora – lovers of Nollywood were always dependent on getting their hands on DVDs from family coming back from Nigeria, or from local market stalls – DVDs which may or may not have been pirated. We found that in Lagos. Is Nigeria’s infrastructure-bandwidth good for iROKOtv?

Netflix 82

Netflix Marketing Technical Review Content 82

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. The second part of our app is Know It, which is a video on demand platform. They can then make money from that video-on-demand, and people can pay them to watch that content.

Help 113

Help Commerce Platform Orange County 113

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Advertisers.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We can help you organize video on demand and pay-per-view offerings.

Content 189

Content Screening Mobile Customer 189

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs.

Web 93

Web USC Course Guide 93

socalTECH

APRIL 12, 2011

It's like New York, which because of all the advertising folks who have spun out of the companies and agencies there where the economy tanked, and have started creating innovative companies. That's a byproduct of the entertainment industry. I think we're very much positioned to be the next big spot for early stage opportunities.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

MARCH 3, 2011

Sure, that's a decent way to approach it, but the result is, studios then want a huge minimum guarantee, which really prices startups out of the market. David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

DECEMBER 20, 2012

There is a true renaissance happening in entertainment today, where the distribution channels of television and cable are being disrupted and transformed quickly into new models. There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing.

Screening 82

Screening Content Mobile Netflix 82

Tech Zulu Event

JULY 16, 2012

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. In particular, CallFire has answered unusually strong demand coming from political campaigns, the insurance sector and emergency notification.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

Tech Zulu Event

SEPTEMBER 20, 2010

InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. The Sponsors.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Tech Zulu Event

SEPTEMBER 24, 2010

InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. The Sponsors.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

SoCal Delicious

SEPTEMBER 19, 2012

In a recent interview, Goldenberg stated that the online apparel market was a “bigger than $100 billion” business and that his company and others like it were poised to “take market share from traditional retailers”. Given Goldenberg’s Internet marketing prowess, I’m sure JustFab will continue to shape online retail for years to come.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

JANUARY 12, 2010

Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Through Demand Media, Richard is redefining the next generation of new media companies. . Lisa Stone.

Twiistup 40

Twiistup Riot Games UCLA Media 40

SoCal Delicious

OCTOBER 8, 2012

Loading… Markets. Loading… Market Data. In growing numbers, Silicon Valley executives—long based in tech strongholds like Santa Clara and Palo Alto—are buying homes in Los Angeles, as the lines between the technology and entertainment businesses grow blurrier. the entertainment industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Berkonomics

NOVEMBER 27, 2019

Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. But most of us are willing to pay as these products, apps and services have become ingrained into our regular usage, entertainment and especially in the protection of our systems.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. Will this hold in the future?

Writing 356

Writing Startup Ideas Summary 356