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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?).

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Triton Digital Launches New Ad Platform

socalTECH

Los Angeles-based audio advertising technology developer ,a href="[link] Digital said today that it has rolled out a new, "supply side platform" (SSP) aimed at the online audio market. Triton said its new tool is already being used by publishers such as CBS RADIO, PRISA Radio and Talpa Radio. READ MORE>>.

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Demand Media Snags Yahoo Exec

socalTECH

Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. Revenue and Market Development, as its Chief Revenue Officer. Tags: bradford joanne yahoo executive media demand. READ MORE>>.

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Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

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LiveXLive Names Two VPs

socalTECH

Los Angeles-based LiveXLive Media said this morning that it has named two new executives at the company. According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing. READ MORE>>.

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