Advertising Entrepreneur Help SEM 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Marty Zwilling.
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Startup Professionals Musings
OCTOBER 30, 2010
Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Search engine marketing (SEM). Streaming video.
Both Sides of the Table
JANUARY 12, 2014
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.
Startup Professionals Musings
NOVEMBER 27, 2011
Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.
Tech Zulu Event
APRIL 24, 2013
They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Richie is also an entrepreneur, connector and Investor. He currently resides in NYC.
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