Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 13, 2019

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

JANUARY 14, 2011

For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

APRIL 9, 2017

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd. For example, if your world is printers, your blogging messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. There is a reason that companies like Google and Apple are notoriously tight-lipped when it comes to communicating their product strategy and roadmap.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

AUGUST 22, 2012

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and the fading MySpace is for tweens and creative types. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JUNE 18, 2011

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and MySpace is for tweens and creative types. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

Both Sides of the Table

DECEMBER 27, 2011

While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. For example, look at the following graph. The example chart is not actually atypical. ” Quick examples: 1. It allows you many more exit opportunities.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

JANUARY 15, 2009

We also allow the users to have a custom URL, for example, resumebucket.com/joshstomel. For example, they spend a lot of time reading resumes, and want to have the latest updated version, and candidates often don't have them with them. Josh Stomel: How we make money right now is advertising revenue.

Startup 140

Startup Yahoo Sites Oversee.net 140

Tech Zulu Event

APRIL 23, 2013

As an employee of the NBA’s Brooklyn Nets from 1999-2003 and of the Indianapolis Pacers from 2003-2008, I learned first-hand from the likes of Rod Thorn, Byron Scott, Jason Kidd and Larry Bird about the importance of leading by example and keys to assembling a championship-caliber team. Sergey Belyankin is our Chief Technology Officer.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

MARCH 25, 2016

I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass. Alex Taub – Social Rank , Twitter metrics and engagement tool. Mike Norman – WeFunder , bringing crowd investing to the world.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. A really good example is a product that is sold offline, where the marketing is done online.

Startup 85

Startup Southern California Mobile Software 85