Startup Professionals Musings

APRIL 3, 2011

Now the measure is how many hits one has on a Google name search, factored by some formula, like the sum of all positive messages minus 100 for every negative message. To illustrate the point, here is a true story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper. She googled each person's name.

Google 102

Google Social Network Networking Coach 102

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

OCTOBER 20, 2010

An example of BAT's technology is an interactive toolbar embedded within those news photos, which can pull up additional photos, news articles, Twitter streams, and more on photos of known celebrities. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google. READ MORE>>.

Technology 160

Technology News Content Advertising 160

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

MAY 6, 2023

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 15, 2022

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Your Twitter and YouTube messages better match your print advertising message. Pick the right platform for your business.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

MARCH 12, 2016

I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. Outside of Facebook, Google is the internet.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. Google Ad Sense was just getting going. Tell us more about MetaCafe? (37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. Examples cited include biometrics, tool productivity, environmental control, social visibility, relationship data, and brand insight.

Social Media 131

Social Media Startup Tool Google 131

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. Staggering numbers.

Media 288

Media Advertising Screening Content 288

Startup Professionals Musings

MARCH 10, 2010

Now the measure is how many hits one has on a Google name search, factored by some formula, like the sum of all positive messages minus 100 for every negative message. To illustrate the point, here is a story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper. She googled each person's name.

Google 50

Google Entrepreneur Social Network Networking 50

Startup Professionals Musings

AUGUST 14, 2020

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

JUNE 26, 2021

Yet, I find them often jumping to the forefront, with many notable successes , including Elon Musk (South Africa) at Tesla, Sergey Brin (Russia) at Google, and Arianna Huffington (Greece) at the Huffington Post. For example, TOMS Shoes pledges to match every pair of shoes purchased with free pair for a child in need.

Startup 146

Startup Resource Summary Entrepreneur 146

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. Jordan Glazier: For example, say you have a friend coming to San Diego, and they ask you where they should stay. What does that look like?

San Diego 159

San Diego Social Media Commerce Snapchat 159

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. A story of an app from nowhere to near dominance. And yet, word of mouth sometimes is all that is needed.

Sites 156

Sites Product Social Network Press 156

Tech.Co

NOVEMBER 23, 2015

The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Givvr’s concept for converting video advertisements into charitable donations is simple. For example, Sprinkles Cupcakes will donate 25 cents to Pencils of Promise for each view its video receives.

Help 97

Help Pepperdine Social Media Advertising 97

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

Hollywood 100

Hollywood HTML Software Review Advertising 100

socalTECH

JANUARY 9, 2013

Miso Media is located in Venice, and was founded by Aviv Grill ; the firm's investors include Aria Ventures , Detroit Ventures Partners , Google Ventures , Mind Fund , and Keith Rabois , among others. The firm's products are an example of what applying technology, and smartphones and tablets, can do for music education.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. We also have live lab sessions, which we run through Google+ Hangouts, which mirror the school education experience. Those teachers are what set us apart.

Web 187

Web Content Startup Education 187

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

SoCal CTO

JANUARY 2, 2013

So the way I would do it is to find examples of specific startups that have grown up locally and who marketed similar to how you plan to market. They regularly speaks at conferences, used to work at Google, and have other similarly impressive aspects to their background. Most of us are not Google. For me, I'd use LinkedIn.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

Both Sides of the Table

JANUARY 19, 2015

Your tech needs to add value to content producers, the audience and advertisers. Take for example, an eCommerce company. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about? You must invest in technology.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

OCTOBER 4, 2019

Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Persuasive and empowering.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Tech Zulu Event

APRIL 12, 2013

According to Shareaholic, an online sharing service, data released July last year show Pinterest is beating Twitter, StumbleUpon, Bing, and Google in referral traffic. Pinterest said earlier last year it had topped Google+, LinkedIn and YouTube combined, for example and beat Twitter in February the same year.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

OCTOBER 17, 2017

In order to bring our product to market, rather than to try go into direct selling ourselves, or trying to create a market by advertising--which we didn't have the money to do--we started cold calling Novell resellers. I'll give you an example. There are none of those resellers for Amazon Web Services or Google.

Startup 113

Startup Canoga Park Email Google 113

Startup Professionals Musings

APRIL 13, 2019

For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd, and Instagram leads as the top social media app for teens. Your Twitter and YouTube messages better match your print advertising message. Pick the right platform for your business.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. In April of 2010, we put up Dealcurent.com, and we started indexing number one on Google for daily deals software. It will become an advertising product.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

MARCH 24, 2013

If you are the first to deliver this, your startup might be the next Google! If you add the next generation of natural language processing (NLP), you will be able to ask Google Voice Search or Apple Siri the questions right through your smart phone. There are already many examples of startups edging into this space.

Web 98

Web Entrepreneur Software Review Google 98

socalTECH

AUGUST 15, 2012

For example, one of my favorite lists is "Adventures before leaving DC", which was a way for one of our users to organize the things they wanted to do in DC before moving to California. Unbucket can be used by couples, family members, and close friends, replacing something they might have kept in Google documents or maybe just in their heads.

Startup 153

Startup Advertising Los Angeles Mobile 153

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164