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Causal IQ Expands Into Las Vegas

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Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. The company said the move will help it serve the tourism and gaming industry. and Westlake Village, California. READ MORE>>.

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J.D. Power Buys Korrelate

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Westlake Village-based J.D. Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. power jdpower korrelate automotive information consumer sales advertising merger acquisition auto analytics software'

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Conversant Becomes Part Of Alliance Data After $2.3 Billion Deal

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Westlake Village-based online advertising company Conversant --which until recently was known as ValueClick--is now officially part of Alliance Data , after the completion of Alliance Data''s acquisition deal with the company. conversant valueclick merger acquisition alliance data alliancedata advertising online marketing'

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ValueClick Acquires Dotomi For $295M

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Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said the acquisition will help it meet the needs of marketers. READ MORE>>.

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ValueClick Expands Into Home and Garden Ads

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Westlake Village-based ValueClick said today that it has launched a new, vertical advertising network focused on the Home and Garden sector. ValueClick explained that the new network will help advertisers reach what has traditionally been a very fragmented market, spread across hundreds of web sites. READ MORE>>.

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ValueClick Media Opens Atlanta Office

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Westlake Village-based ValueClick Media , the behavioral targeting and online advertising data arm of ValueClick, said today that it has opened up an office in Atlanta. According to the firm, the new office will help to support its clients and agencies in the region.

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Zumbox Signs Newspaper Publisher

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Westlake Village-based Zumbox , a startup looking to help companies distribute their content digitially using postal addresses, said today that it has inked a distribution partnership with local newspaper publisher 22nd Century Media. According to Zumbox, it will deliver digital editions of 22nd Century Media's local newspapers.

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