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OpenX Names Idealab's McPherson As Chief Legal Officer

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move. READ MORE>>.

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Glow Digital Media Raises $1.3M, Sets Up Shop In LA

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Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M headquarters in Los Angeles. The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. in a seed funding round, and set up its U.S. READ MORE>>.

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MediaTrust Names Cohn CEO

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Los Angeles-based MediaTrust , the operator of a performance-based marketing and online advertising exchange, said this morning that it has named Keith Cohn as its new Chief Executive Officer. MediaTrust has offices in Los Angeles, Ventura, and New York. READ MORE>>.

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Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

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Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online.

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Twitter Takes Aim At UberMedia, Shuts Access To Twidroyd

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UberMedia is backed by Idealab. The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads. READ MORE>>.

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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.

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Ad.ly, Diversifying From Twitter, Looks To Facebook

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Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.