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MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Where did the idea come from and how did you start working on this? Dan and I, my co-founder, obviously have social networking and advertising backgrounds.

Social Network 273

Social Network Startup West Hollywood Ideas 273

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JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

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OCTOBER 12, 2020

How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms. I told him my idea, and after he sold his company, we started working on fundraising.

Startup 113

Startup Netflix Ideas Content 113

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MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

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OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. How did you decide this was worth creating a company out of the idea?

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Advertising Santa Monica Startup USC 100

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JUNE 13, 2013

Round one is for ideas, then there''s a round for storyboarding, and a round for execution. The idea round revolves around 140 character ideas. Anyone with a good idea can participate. That''s different than the old idea of video crowdsourcing, where people have to do everything. There are three phases.

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Ideas Content Startup Web 243

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SEPTEMBER 18, 2013

The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. Tongal, which is backed by Insight Partners , has created a profitable business producing commercials for such marquee clients as Procter & Gamble, McDonald''s, Google, General Electric, LEGO, Ford, NASA and Microsoft.

Hollywood 189

Hollywood Sites Google Content 189

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JULY 12, 2012

Los Angeles-based Poptent , which is harnessing crowdsourcing to help brands and agencies to develop advertisements, said this morning that it has raised $5.5M Poptent, which is led by Andy Jedynak, has a network of filmmakers, video directors, and producers who respond to requests for commercial ideas and videos. in a funding round.

Advertising 133

Advertising Los Angeles Ideas Networking 133

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APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

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DECEMBER 26, 2012

As the founder of an accelerator, I'm constantly being approached by ambitious people with big ideas, and generally we invest in 1/100th of what comes to us. Too often, an entrepreneur with a big idea will run head-first into a project without actually finding out if what they're producing fits the needs of the people they cater towards.

Southern California 168

Southern California High Tech SaaS Social Media 168

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APRIL 14, 2011

First of all, what's the idea behind StockTwits, for people who haven't used the service? Howard Lindzon: StockTwits is a verticalized community for people to share stock ideas and market ideas, 24/7. Through Howards investment in betaworks, he also owns early shares in Twitter. It's fun, I guess.

Ideas 248

Ideas Web Startup Content 248

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JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

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APRIL 10, 2018

Matt Stodder: What we see, is we're occupying a place in the ecosystem where there are companies with ideas, but really haven't take those ideas to a place where they can execute or plan for them. There are lots of people who create ideas, without places for them to go. That kills companies and waste resources.

Startup 172

Startup Seed Funding Mentor Ideas 172

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DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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OpenX Advertising Yahoo Pasadena 242

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OCTOBER 31, 2012

To learn more about how the company went from just an idea at an accelerator to a healthy exit, we spoke with founder Eli Portnoy. We can point the customer directly in that GPS all the way to a retail location or advertisers. It's like a lab where you figure out if an idea has legs in a short amount of time.

Startup 225

Startup Acquisition Doc Ideas 225

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SEPTEMBER 24, 2015

Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. I think, when you are a bootstrapped company, you don't have all the resources you'd like in the world to go after any idea. But, you still have lots of ideas. What we provide, is really the rest of it.

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Buzznet Outsource Development Design HTML 100

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JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Where'd you get the idea for the service? Finally, how are you funding the company?

Startup 113

Startup Advertising Marketing Platform 113

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MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

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MARCH 15, 2013

PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. What we do, is I identify things and start defining features around ideas. Nils Forsblom: The original idea for Fruugo came when I was living here in the U.S.

Mobile 233

Mobile Southern California Startup Outsource Development 233

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JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. Where'd you get the idea for the service? Finally, how are you funding the company?

Startup 100

Startup Advertising Marketing Platform 100

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MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

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MARCH 12, 2019

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. The idea was that it would gives kids and parents a way to interact, an application so people could play with their kids while driving at the same time. If you think about it, advertising is trying to get you to do two things.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

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OCTOBER 6, 2017

For example, if we add functionality for T-Mobile Arena in Las Vegas, we're immediately able to take that same functionality and ideas from that venue, and apply that to college venues. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162

Mobile Platform El Segundo UCLA 162

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JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

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Advertising Palomar Startup Customer 100

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OCTOBER 21, 2014

The initial idea, was we wanted to transform what a digital display was, after seeing that all of these digital displays in the shopping mall only showed information, but did not allow you to post information. I had no idea if he was even a serial killer, but he seemed pretty gool. What''s the story behind the company? READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

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FEBRUARY 15, 2011

Jed Simon: The idea came from recognizing a pain point in the ad tech ecosystem. On one hand, you've got publishers, on the other, advertisers. Even with quality publishers and advertisers, there's still a lag in payment timing between the advertisers and publishers of anywhere from 90 to 120 days.

Advertising 133

Advertising .Net Startup Funding 133

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FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. Broadcast can convey the idea of making a purchase, and can motivate a purchase--but, by definition, it's not as precise and targeted as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

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JANUARY 9, 2013

Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. The idea behind Earbits is not only to help connect fans with new music, but also to help those independent artists get their music out there to potential listeners. Looking for the next new sound?

Southern California 254

Southern California Startup Sherman Oaks Venice 254

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JUNE 27, 2011

When I shoed up with a few pages of conceptual, early stage ideas around consumer finance, it was immediately captivating, and it really lined up with what he wanted to do. The idea is that if you put those dreams up, it will give you some context and make paying attention to your finances worthwhile.

Startup 197

Startup Ideas Southern California Social Network 197

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AUGUST 15, 2012

How did the whole idea for Unbucket come about? For all of the online advertising out there, there are few places you can advertise against a stated interest, which we think is the most valuable signal of all. Instead, what we'll be doing is building an advertising marketplace on stated intention.

Startup 153

Startup Advertising Los Angeles Mobile 153

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FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. Is it difficult to find advertisers to match to sites? plus range.

Startup 162

Startup Content Advertising Sites 162

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NOVEMBER 28, 2012

They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going. Where'd the idea for DinnerDate.com come from? The idea really came from looking at the dating industry online. Andrew Connell: We've been around for just over a year now.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

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SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

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JANUARY 3, 2014

The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. We hope the advertising will be much more considerate of users, helping them on their mission, and so that it can help you achieve something, consumer or acquire something, or watch something. READ MORE>>.

Entertainment 206

Entertainment Startup Southern California Netflix 206

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OCTOBER 12, 2015

It's not all that often that you hear of a local startup being acquired after only raising less than $1M in funding, because the company was growing so fast, rather than because an idea didn't pan out. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps.

Mobile 100

Mobile Startup Content Advertising 100

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NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. We work with a lot of brands who have tried advertising on mobile, but wanted a better solution than what's out there now.

Mobile 100

Mobile Culver City Startup Examples 100

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OCTOBER 30, 2015

Tongal operates a crowdsourced studio, where marketers and others propose projects--ads, stories, short films, and other videos--and allows its pool of film makers and other creatives to work on those ideas, ultimately creating ads, online videos, and more.

Content 100

Content Los Angeles Ideas Marketing 100