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Insights: Two Things Every Entrepreneur Should Know

socalTECH

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can. Who else is in the market? Do they have a solution? Continued.).

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

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Reaching Girls With MobiGirl Media's Girl-Friendly Mobile Ad Network

socalTECH

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208
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Interview with Brian Norgard, Namesake

socalTECH

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Where did the idea come from and how did you start working on this? Dan and I, my co-founder, obviously have social networking and advertising backgrounds.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week. As the founder of an accelerator, I'm constantly being approached by ambitious people with big ideas, and generally we invest in 1/100th of what comes to us.

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Matt Knox and Joey Lane, Bingie

socalTECH

How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms. I told him my idea, and after he sold his company, we started working on fundraising.

Startup 113
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Interview with Clark Landry, GraphEffect

socalTECH

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!