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JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

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AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

Social Media 100

Social Media Tool Media Santa Monica 100

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MARCH 24, 2011

Irvine-based Specific Media , the online advertising network operator, appears to be on a privacy push, saying this morning that it has gained TRUSTe certification. The move is the latest in a series of privacy moves at the company, which also recently adopted the IAB Ad Option Icon.

Media 160

Media Advertising Networking Company 160

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MARCH 21, 2011

Irvine-based Specific Media , which operates an Internet advertising network, said Monday that it has expanded its UK office staff. Stephenson joins from the UK government's Central Office of Information (COI). According to the company, it has added Daniel Stephenson as Senior Director of Category Development. READ MORE>>.

Media 145

Media Advertising Networking Develop 145

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AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

Advertising 153

Advertising Startup CTO Coach Study 153

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JANUARY 5, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads.

Media 133

Media Advertising Networking Software 133

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OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. We looked at our competitors, and we saw that one was a well known, Fortune 500 company, which is selling media players that connect with displays. That''s ridiculous. READ MORE>>.

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Social Media Media Startup Culver City 178

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APRIL 4, 2013

Los Angeles-based Factual has renamed its Geopulse API, its API for providing demographic data based on geolocation information, to Geopulse Context, as part of what it called a major relaunch of the program. factual geopulse software data demographic millenial media online advertising' READ MORE>>.

Advertising 173

Advertising Media Education Los Angeles 173

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NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot.

Media 162

Media Advertising Startup Platform 162

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AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? It all goes back to creating content for real life.

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Demand Media eHow Content 240

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JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

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NOVEMBER 9, 2011

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform.

Media 124

Media Guide Platform Acquisition 124

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AUGUST 2, 2013

Los Angeles-based Triton Digital said this week that it has partnered with targeting company Semcasting , to expand the targeting capabilities in its streaming audio advertisement exchange. Semcasting provides targeting of consumers, providing demographic information, life stage, socio-economic, and other data on users. READ MORE>>.

Advertising 147

Advertising Los Angeles Media Angel 147

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DECEMBER 26, 2013

Santa Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial'

Edmunds 154

Edmunds Santa Monica Advertising Sites 154

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MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Pricing on the new product was not announced. READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

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FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

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MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

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NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

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JUNE 15, 2011

Irvine-based Local.com , the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.

Product 133

Product Advertising Media Acquisition 133

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OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

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OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

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FEBRUARY 6, 2012

The new owner of former Los Angeles startup Tsavo Media , Canadian-firm Cyberplex , said today that it is looking for "strategic alternatives" for the unit of the firm, after a fiasco involving Yahoo's traffic quality reporting system. Cyberplex said that Tsavo Media was informed that it will be required to pay Yahoo approximately $4.8

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Tsavo Yahoo Media Report 150

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DECEMBER 6, 2012

SocialVibe , the online advertising firm backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures, said today that it has launched a new, rich media targeting product called TrueTargeting. SocialVibe says its clients include McDonald's, Microsoft, and Coca-Cola. READ MORE>>.

Redpoint 145

Redpoint Advertising Media Networking 145

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MARCH 16, 2011

Santa Monica-based eHow , the online question and answer site owned by Demand Media, has revealed a new site redesign today, saying it has launched a new look-and-feel plus additional site enhancements. eHow said the new organization makes the site more useful to advertisers. READ MORE>>.

eHow 150

eHow Santa Monica Demand Sites 150

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MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week. Other sites providing their information include Reddit, Disqus, Delicious, and Meetup. READ MORE>>.

Google 160

Google Social Media Sites Advertising 160

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OCTOBER 27, 2010

Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

Yahoo 178

Yahoo Media News Report 178

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JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

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MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

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MARCH 23, 2010

Ventura-based The Trade Desk , a new online Internet advertising exchange firm headed by AdECN co-founder Jeff Green, has raised $2.5M The funding came from the Founders Collective and IA Ventures, led by Roger Ehrenberg, as well as strategic investors Jerry Neumann (Omnicom), and Josh Styleman (Reprise Media).

Ventura 145

Ventura Advertising Sites Acquisition 145

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SEPTEMBER 30, 2009

The firm, which helps small businesses place local online advertising, said that Burr will oversee the firm's product development, engineering, IT, media, and operations. Burr helped found NetZero, and was most recently Chief Product Officer at Los Angeles-based legal information and education firm LRN. READ MORE>>.

Advertising 133

Advertising Education Los Angeles Media 133

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MAY 14, 2009

Los Angeles-based cost-per-action advertising network Hydra is staffing up, saying Thursday that it has named Mitchell Dimler as its Chief Information Officer. The ad network said that Dimler has served at companies such as DirecTV, Transamerica, and Mail.com Media Corporation. READ MORE>>.

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CIO Advertising Media Los Angeles 100

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MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

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MARCH 23, 2009

Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. Tags: personalized valueclick advertising media. READ MORE>>.

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Westlake Village Advertising Media Sites 100

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MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. and also was President and CEO of ComScore Media Metrix. He also had served at Chief of Insights at Yahoo!

Palomar 113

Palomar Yahoo Advertising Resource 113

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SEPTEMBER 15, 2008

Westlake Village-based ValueClick said this morning that it has launched into the health and wellness market with a new online advertising network. According to ValueClick, it has created AdRx Media, which includes more than 50 online health and wellness information sites. READ MORE>>

Westlake Village 100

Westlake Village Networking Advertising Sites 100

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OCTOBER 15, 2008

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network will serve as its exclusive local/regional sales agency for selling advertising on its network.

El Segundo 100

El Segundo Sales Draper Screening 100

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JULY 18, 2012

Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel , specifically designed to provide information to mothers. The channel actually launched in May.

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eHow Santa Monica Demand Sites 124