Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. Noah has what I believe he called “Thank You metrics”. This is why AppSumo heavily invests in copywriting when forming each new deal they present to their audience. Spam is when people don’t want to get your emails.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Investing much of new cash to build presence in Android platform.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

NOVEMBER 14, 2017

This financial leader could well have come through the finance org at another startup or at a larger company but they often also can come from strategy consulting (Bain, BCG or McKinsey) or through investment banking (Goldman Sachs, Morgan Stanley, etc.). Seriously, this happens.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. What do you invest in? It's analytics around users and visitation on web sites, and it's knowledge of the consumption of photos--for example, GumGum--or video images on the web.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. The firm has also received investments from Greycroft Partners and AT&T. Ian Swanson: Sometrics is a social analytics and advertising company.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. What's the Z-Score you have on your site?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

MAY 9, 2014

Updates could be as exciting as closing investment deals, or harrowing as the news of losing a co-founder. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

FEBRUARY 5, 2014

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! The company hopes to prepare advertisers for varying screen sizes.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

APRIL 23, 2013

Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now.

Social Network 92

Social Network Networking Training Summary 92

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). Efficiency?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

MARCH 25, 2014

This year, it being our third year in a row conducting on site interviews and live streaming, we definitely had to ensure this year’s lineup was up to snuff with the great ongoings of SXSW. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. How did they end up with such an irreverent site and what was their objective? Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Customer 94