socalTECH
MARCH 11, 2019
Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.
Tech.Co
DECEMBER 29, 2023
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socalTECH
JULY 7, 2011
Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information. The firm--started by Erin Bunch, Michelle Vick, and Rita Ravindra--notably lists former MySpace SVP International Marketing and MySpace Music SVP Jamie Kantrowitz as an advisor. READ MORE>>.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Startup Professionals Musings
OCTOBER 3, 2012
There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites, such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. Key measurements should always include return on investment, and visibility to the targeted audience.
Tech Zulu Event
DECEMBER 19, 2011
Hear from key influencers and investors about trends shaping the connected TV market, mobile and web apps, iPad, content discovery and hybrid TV standards and opportunities for advertising and marketing campaigns. Learn how to attract funding, planning an exit strategy, and where they are investing. Open to US residents only.
Startup Professionals Musings
NOVEMBER 12, 2013
There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. Key measurements should always include return on investment, and visibility to the targeted audience.
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