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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. READ MORE>>.

Platform 133
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Vertebrae Launches Augmented Reality E-Commerce Platform

L.A. Business Journal

Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.

Commerce 244
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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Customer 220
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Snap Inc. Opens Up its Automated Bidding Platform

L.A. Business Journal

has unlocked its automated advertising bidding program to all marketers. Ahead of its forthcoming initial public offering, Snap Inc.

Platform 100
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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

“Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” . “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read.

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LA Times Vets Launch Ebyline, Gain Angel Funding

socalTECH

The company said that its platform is "for professional journalists only", and that it requires that freelancers have a track record in order to gain access to the site. Tags: publish market journalism content publishing marketplace capital venture ebyline. The firm was founded by Bill Momary and Allen Narcisse. READ MORE>>.

Angel 149
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Interview with Tom Grasty, Stroome

socalTECH

They wanted to use the platform we had developed in a class called Mashup Culture. Tom Grasty: There are, as I like to say, no shortage of online video editing platforms, online video editors, or social networking sites, even though there are fewer online editors now than eighteen months ago. What sort of applications are those?

Journal 187