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The Silent Benefits of PR

Both Sides of the Table

Then they read about you in the American Airlines magazine or Wired or Recode and they think to themselves, “we should really reach out to that company.” I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. ” You get the call. You’re happy.

Press 415
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Niche marketing works. Here’s how.

Berkonomics

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? So, aiming a brand-new smartphone full of great features but increased complexity using AARP Magazine as your marketing resource just won’t get the job done. This is easy.

Marketing 266
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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. No one ever accused Mr. Gates of being a master programmer.

Tips 279
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Interview with Jimmy Hendricks, Deal Current

socalTECH

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We have published 74 different magazine titles over the last 30 years. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. That's absolutely crucial in magazines, and in the way we ran events.

Media 150
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. I’ll explain in detail below.

Mobile 282
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Interview with Sunil Rajaraman, Scripped

socalTECH

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. There are also others who are doing advertisements with short video. Are you targeting Hollywood and existing script writing software? What's Scripped?

Content 138