Advertising Marketing Outsource Technology 
socalTECH
NOVEMBER 21, 2014
As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. At the time, when we were an agency, it was quite a crowded market. Who we are today, is an ad technology company. Starting in 2010, we started focusing on that.
Frank Addante
MAY 12, 2007
Outsourcing ► April (1) GoogleClick - Who owns your cash register? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. I am still a big fan of outsourcing.
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socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. So, I cam on board. What were you doing before this?
socalTECH
APRIL 21, 2017
Georg Richter: OceanX is a technology platform, and a company, solely focused on physical subscriptions. Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. That's actually what we've done at OceanX.
Startup Professionals Musings
FEBRUARY 20, 2013
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.
socalTECH
SEPTEMBER 24, 2015
Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. We thought we'd talk with Chris about what Jetpack is up to.
socalTECH
DECEMBER 9, 2008
Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.
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