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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area.

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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

Outsourcing ► April (1) GoogleClick - Who owns your cash register? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. I am still a big fan of outsourcing.

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Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX

socalTECH

Georg Richter: OceanX is a technology platform, and a company, solely focused on physical subscriptions. I was there for five years, helping them to rebuild their technology from a legacy system, and use cloud-based technology. We help people establish the direct selling channel properly, using technology.

Startup 145
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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.

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Entrepreneurs Need to Sell Themselves as the Brand

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.

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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. For those who aren't familiar with HG Data, what does the company do?

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Now, he ‘outsources’ his investments through John Frankel of Frankel Asset Management. Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages. So, he built an auction.

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