Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Freemium” model. Cost-based model.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Both Sides of the Table

OCTOBER 10, 2011

The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film). No, probably not. A blog post!

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up. Price based on product costs plus margin.

Pricing 66

Pricing Customer Custom Advertising 66

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). So what are some of the most common revenue models being used by startups today? Freemium model.

Startup 114

Startup Pricing Customer Custom 114

InfoChachkie

JUNE 23, 2011

Value Prop Twitter Style : DataPop simplifies the lives of marketers and gives them the tools they need to build ads that people love to click on. What follows is a summary which paraphrases Jason’s responses. The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace.

Yahoo 210

Yahoo Startup Advertising Summary 210

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? In the case of MakeSpace we had huge initial successes in New York City as Rahul led the scaling of our drivers, our trucks and our warehouses and we figured out the right price points to beat the local competition.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Freemium” model. Cost-based model.

Pricing 112

Pricing Competition Customer Custom 112

Both Sides of the Table

DECEMBER 27, 2011

Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you don’t, somebody else WILL!” ” The Details.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Control costs and adjust prices to maintain your margin.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

JULY 26, 2013

Here is a quick summary of the priorities normally covered by the due diligence process: Evaluation of key players. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Sales and marketing strategy. This is the highest priority item.

Technical Review 97

Technical Review Startup Satisfaction Summary 97

Both Sides of the Table

APRIL 19, 2011

Or read the quick, informative summary below the image! Here’s a summary of our interview. People want to invest in people they trust – once you’ve made money for someone you can always go back, and even get better pricing. o Everything is for sale but it’s the price that moves the timing.

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

JUNE 29, 2012

Here is a quick summary of the priorities normally covered by the due diligence process: Evaluation of key players. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Sales and marketing strategy. This is the highest priority item.

Technical Review 98

Technical Review Startup Satisfaction Training 98

Startup Professionals Musings

MARCH 17, 2017

I found a good summary of these attributes in a recent book, “ The Old School Advantage ,” by an expert on interpersonal communication, J. Scarcity is one of the best justifications for higher prices. With pull marketing, the idea is that your influence and presence draws customers to your solutions.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Both Sides of the Table

AUGUST 1, 2010

Short summary of my posts: 1. The fact that I invest less just means the company is earlier stage and needed/wanted less or without a product/market fit we weren’t yet prepared to invest more heavily. How this works: I try to set a price that feels like a fair balance between GRP and the company.

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

Startup Professionals Musings

AUGUST 13, 2012

Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

DECEMBER 28, 2010

Here is a quick summary of the priorities normally covered by the due diligence process: Evaluation of key players. Size of the market. One of the criteria for a good investment is a large and fast growing “potential market.” Sales and marketing strategy. This is the highest priority item.

Technical Review 91

Technical Review Startup Satisfaction Summary 91

Startup Professionals Musings

MAY 29, 2012

You can innovate in technology, markets, and customers, but inventing a new business model is a bad bet. Here is a summary of a half-dozen of the most common models: Facebook model. Here a customer must pay a contracted price to have access to the product or service on a periodic basis (monthly, yearly, or seasonal).

Startup 95

Startup Customer Custom Summary 95

Startup Professionals Musings

MAY 13, 2011

Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

FEBRUARY 28, 2011

You can innovate in technology, markets, and customers, but inventing a new business model is a bad bet. Here is a summary of a half-dozen of the most common models: Facebook model. Here a customer must pay a contracted price to have access to the product or service on a periodic basis (monthly, yearly, or seasonal).

Ideas 92

Ideas Startup Customer Custom 92

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

APRIL 22, 2010

Industry & market sizing. Start with the evolution of the overall industry, market segmentation, market dynamics, and customer landscape. Data from accredited market research groups like Forrester or Gartner is required for credibility. Avoid any statements like “All we have to do is get 1% of the market.”

Invest 74

Invest Tips Competition Metrics 74

Both Sides of the Table

APRIL 25, 2011

You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. In a booming tech market like 2011 it’s easy to think your business will always expand. In a down market IP can become a huge differentiator.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

FEBRUARY 23, 2010

You can innovate in technology, markets, and customers, but inventing a new business model is a bad bet. Here is a summary of a half-dozen of the most common models: Facebook model. Here a customer must pay a contracted price to have access to the product or service on a periodic basis (monthly, yearly, or seasonal).

Startup 48

Startup Customer Custom Summary 48

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Summary of Topics. The company hopes to prepare advertisers for varying screen sizes. Get yourself up to speed by reading through JATI, Inc.’s

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

MARCH 1, 2011

The video can be watched here , but there is a most excellent summary below provided by John Excley. Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google 302

Google Startup Advertising Acquisition 302

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

AUGUST 9, 2011

My partnership was pretty bearish and scratched our heads a bit at price tags. I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. US TV advertising is $60 billion in its own right. The market had tanked. tl;dr summary.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

DECEMBER 22, 2011

It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. If that bond isn’t there or if it feels like I’m in a bidding process for the highest price, I might as well be Wells Fargo. Not by dropping price & quality – they don’t have an advantage there.

Startup 386

Startup Pricing Marketing Product 386