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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. I figured out that there was this massive market for comedic content, but the market was extremely scattered. Recently, USC's film school started a comedic content major. READ MORE>>.

Content 230
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Interview with Tom Grasty, Stroome

socalTECH

Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. A few months later, we won the USC New Venture Competition.

Journal 187
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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. Who are its founders? What inspired you? How does it work?

Web 93
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Social Networking and Business Value

SoCal CTO

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Does advertising work in the social networking world? What are the risks and rewards? in Computer Science.

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Interview with Elizabeth Amini, Anti-Aging Games

socalTECH

We're the only site that is specialized in people over the age of 35 in that area. How did you end up starting the site? My other, non-marketable skill included philosophy. Out of over every ten people who see the site, one or two are really gravitate or are attached to it. What does Anti-AgingGames do?

Study 252
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Interview with Sunil Rajaraman, Scripped

socalTECH

By offering that software for free, we've attracted over 10,000 writers to our site. What we've done, is we attract those writers to our site, and have a revenue model based on the content. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos.

Content 138