Remove Advertising Remove Marketing Remove Web 2.0
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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305
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DIY Marketing, Make It Work Style

Eric Greenspan

massive engagement on Twitter , Facebook and other forms of Web 2.0 massive engagement on Twitter , Facebook and other forms of Web 2.0 This is exactly what many advertisers are looking for. Make It Work (MEDIA) is not just a radio show! I know this, I am one. So, we built it for us and now we are sharing it.

Web 2.0 156
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Why Did I Invest in the Company Pose?

Both Sides of the Table

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He researched his market, he thought hard about how he thought it might ultimately monetize, he built a prototype and he created a very compelling vision for where he thought his market would head.

Invest 303
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 billion in annual subscription revenues not including advertising or eCommerce). But let’s be honest – they’re mostly the same old shit as Web 1.0, Was it massively better software, better companies, better markets?

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We all wanted intros.

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Most Startups Should be Deer Hunters

Both Sides of the Table

But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. The needs are too different as are the sales channels and marketing messages. Want to build a product that relies on converting local mom-and-pop businesses into online advertisers – see if a regional approach might work better.

Startup 389