socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Implement metrics and analytics. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What do you mean by social targeting?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. The inverted logic loop of Klout works like this, “If you use a social network and connect to the right people, and they reshare what you share, and so on, we’ll give you a biscuit.”

Social Network 106

Social Network Metrics Technical Review Sites 106

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Financial forecast and metrics. Solution and benefits.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Financial forecast and metrics. Solution and benefits.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Know the rules.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. It's a full-blown, B2B social network.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Financial forecast and metrics. Solution and benefits.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing. Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks. What I loved most about them?

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Total raised: $56.3mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. Try charging customers for your product when you have 12 competitors giving the product away free finances by $20 million of VC. Thank you, Aaron Sorkin! The Exit Problem.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347