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Local Corporation Gets Patent

socalTECH

Irvine-based Local Corporation , the operator of online local advertising websites, said today that it has been granted a patent from the U.S. Patent and Trademark office. The firm said the new patent, number 8,306,208, covers pay-per-call technology. Local Corporation was represented by Nixon Peabody LLP in the filing.

Patents 147
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Local Corporation Expands Into Mobile Pay-Per-Call

socalTECH

Irvine-based Local.com , which operates a network of local business search sites, announced today that it has launched a new, mobile pay-per-call lead generation network. According to Local.com, its new network will connect consumers searching for local businesses and services with advertisers, via new pay-per-call ads. READ MORE>>.

Mobile 138
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). Nils Forsblom: TenFarms is a mobile app developer. We build mobile products, not just mobile applications, but products around them. What are TenFarms and PhotoPoll?

Mobile 233
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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

socalTECH

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

Product 100
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” This is one of the most frequent responses I hear, and is rarely convincing.

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Company 200
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AirPush's Asher Delug: Bootstrapping Your Way To $100M

socalTECH

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196