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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. As competitors crowded in, the company has been diversifying its products to allow for influencers to begin using their digital avatars as a monetization source.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they?

Mobile 329
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Ubermedia Targets TV With New Tool

socalTECH

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>.

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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). Nils Forsblom: TenFarms is a mobile app developer. We build mobile products, not just mobile applications, but products around them. What are TenFarms and PhotoPoll?

Mobile 233
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV. Each of these platforms represents a variety of “screens” to view from. People are not simply watching the TV anymore.

Screening 109
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Specific Media Targets Consumers By The Car They Drive

socalTECH

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. READ MORE>>.

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