Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

SEPTEMBER 12, 2016

Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return.

Customer 101

Customer Custom Competition Netflix 101

Startup Professionals Musings

APRIL 15, 2019

Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix.

Social Media 87

Social Media Metrics Customer Custom 87

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 14, 2017

Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix.

Competition 65

Competition Social Media Metrics Customer 65

Tech Zulu Event

NOVEMBER 25, 2013

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. It is Blockbuster video in the dawn of Netflix. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150

socalTECH

MARCH 3, 2011

Sure, that's a decent way to approach it, but the result is, studios then want a huge minimum guarantee, which really prices startups out of the market. Maybe, that's directly with that piece of content--buying it as a ring tone, or buying the DVD, or renting it on Netflix, or seeing an ad that was cross promoted with that content.

Redpoint 201

Redpoint Startup Content .Net 201

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product. It’s a Netflix for business cards and receipts. Pay Per Click advertising. Perfect example; ShoeBoxed.com.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The philosophy of OPEC has been that if they can limit the amount of oil supplied to the world they can maintain high prices in a world where demand and competition should naturally have downward pressure on oil prices.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

JUNE 6, 2012

Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Hulu announced $500 million to fund new content and Netflix has, for example, resurrected the hit / cult show Arrested Development. Interestingly Netflix plans to release the entire season all at once. Put simply: YouTube OWNS the long tail.

Media 302

Media Netflix Content Hulu 302

SoCal Delicious

OCTOBER 8, 2012

Prices are soaring in the beachfront communities tech types favor, and rents in these. Prices have gone up dramatically on this beachfront strip. Venices median home price in the first eight months of 2012 broke the $1 million barrier, rising to $1,012,000 from $899,000 in the first eight months of 2011. Derek Wooden.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

OCTOBER 19, 2010

“Over the Top&# video distribution – Apple TV comes out in November and is priced at $99. I believe that NetFlix has won the battle for the “head end&# of content from films. They have such a strong base of subscribers and their strategy of “Netflix everywhere&# is brilliant. We watch it on the iPad.

Content 386

Content Google Media Hulu 386