socalTECH

MARCH 9, 2016

Santa Monica-based VideoAmp , the developer of programmatic video advertising software, says it is expanding in Santa Monica, and has relocated to a new, 6,000 square foot office, plus hired a number of new executives. Motorola, Ucentric Systems, and IBM. Levine was previously at Xaxis North America.

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Santa Monica IBM IBM Advertising 100

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NOVEMBER 21, 2011

Santa Monica-based Outcast , the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network.

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Networking Screening Santa Monica News 150

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NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.

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Networking Clearstone Santa Monica News 147

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DECEMBER 14, 2011

Santa Monica-based Double Fusion , which operates an in-game advertising network, said Wednesday that it has acquired NeoEdge Networks , a social and casual in-game advertising firm. Financial terms of the acquisition were not announced.

Networking 124

Networking Santa Monica Advertising Acquisition 124

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DECEMBER 6, 2012

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. Those prizes are supplied by advertisers and brands, including Omaha Steaks, StyleMint, SoleSociety, P&G, and others.

Mobile 196

Mobile Santa Monica Advertising Software Development 196

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AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

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Google Advertising Santa Monica SoCalTech 191

SoCal Tech Calendar

JULY 26, 2012

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. re hosting a Santa Monica networking event at the Sonoma Wine Garden to celebrate this great weather. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising.

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Networking Santa Monica Advertising Marketing 113

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JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica.

Santa Monica 171

Santa Monica Advertising Content Sites 171

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JULY 27, 2021

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers.

Advertising 113

Advertising Santa Monica Networking Capital 113

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JANUARY 31, 2013

It was standing room only at StartEngine 's Demo Day Wednesday afternoon, held at Santa Monica's Cross Campus , as the startup accelerator launched eight of its latest startups into the world, after a 90 day process of mentoring, honing their business model, and heads down development. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

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NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Outcast runs both the gas station network as well as similar television and content networks for health clubs. READ MORE>>.

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Santa Monica Advertising Content Networking 153

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OCTOBER 3, 2008

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's.

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Advertising Santa Monica Screening Networking 100

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SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). Tags: rubicon project news corp audience network merger acquisition advertising.

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Report Clearstone Santa Monica News 154

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JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. Grossman was previously at Demand Media and Scripps Networks Interactive, and was founder of mobile advertising firm Sidebar. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Advertising Startup 168

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APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman was most recently EVP and CFO at Fox Audience Network. Wiseman reports to Adconion CEO Tyler Moebius.

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Veoh Santa Monica Yahoo Advertising 145

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JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica.

Santa Monica 150

Santa Monica Advertising Content Media 150

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MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

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Tool CPC Santa Monica Commerce 178

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. The firm said the ads can include live content from Twitter, or content directly updated by advertisers. READ MORE>>.

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Demand Media eHow Santa Monica 157

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NOVEMBER 24, 2009

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

Media 157

Media Santa Monica Advertising Acquisition 157

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JANUARY 30, 2013

StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

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Santa Monica Startup Activision Commerce 178

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MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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Advertising Bertelsmann Software Santa Monica 100

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FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

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NOVEMBER 20, 2012

Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145

Media Santa Monica Advertising Content 145

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SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. (..)

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Development Develop Marketing Santa Monica 183

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MAY 24, 2010

Search engine giant Google revealed today, for the first time, the revenue split the firm provides to publishers through its AdSense advertising program. According to Google, it pays out 68% of the revenue it collects from advertisers to publishers through AdSense, and about 51% for search advertisements.

Google 140

Google Santa Monica Report Advertising 140

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MAY 9, 2012

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.

Santa Monica 145

Santa Monica Advertising Los Angeles Media 145

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JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. mobilemajority venture capital mobile advertising paedae brand fraud prevention' Prior investors G Capital, Ed Ojdana and others also participated in this funding.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

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AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Demand Google Media RSS 154

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NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Tags: rubicon project trillion display online optimization advertising. READ MORE>>.

Clearstone 159

Clearstone Santa Monica News Equity 159

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MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. Optimus said United Online started running their commercial spots this week, on national cable, syndication, and network TV.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

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MAY 10, 2011

Adconion , which operates an Internet advertising network and related businesses, said earlier this week that it has raised £21 ($34M) in financing from Silicon Valley Bank. Adconion's Joost video advertising division is also located in Santa Monica. Adconion has major operations in Los Angeles.

Santa Monica 140

Santa Monica Advertising Los Angeles Acquisition 140

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APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

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AUGUST 19, 2011

Santa Monica-based GraphEffect , the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta.

Santa Monica 180

Santa Monica Advertising Marketing Capital 180

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

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AUGUST 26, 2009

Santa Monica-based Outcast , an operator of at-the-pump digital displays, said this morning that it has inked new content partnerships with CBS, CNET, and HGTV. Outcast runs a network of digital displays at gas stations, which feature both content and advertising. Tags: outcast pumptop advertising station.

Content 124

Content Santa Monica Screening Advertising 124

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JULY 2, 2009

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Tags: rubicon project executive international london advertising optimization software. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Report 133

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. I’ll explain in detail below. it has built in iPad support from Day 1. Now, the details … 1.

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Mobile Invest Company Companies 282