socalTECH

DECEMBER 9, 2013

ValueClick operates a number of online marketing and advertising businesses. valueclick twitter online advertising social network networking' According to ValueClick, it is integrating Twitter''s services into its 1:1 personalized marketing solution. Financial details of the deal were not announced. READ MORE>>.

Social Network 147

Social Network Advertising Networking Marketing 147

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MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

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APRIL 9, 2018

Santa Monica- and Mexico-based Flyr , a startup developing video advertising templates specifically designed for the iPhone and iPad, says it has upped its funding to $6M in total for the company. Flyr said its software and products democratizes production of TV-quality advertisement for iPhone and iPad users worldwide. READ MORE>>.

Template 100

Template Software Santa Monica Advertising 100

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SEPTEMBER 25, 2013

According to Evolve Media, its new SpringBoard Social Dashboard product distributes branded, social videos to a family of over 500 publishers, and also provides the analytics tools to track those video campaigns and how they are being shared on social networks. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

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MARCH 19, 2014

Los Angeles-based Wi-Fi network operator and provider Boingo Wireless said today that it has been selected by the Air Force Academy, to deploy a Wi-Fi and small cell network for the Air Force Academy''s Falcon Stadium and Cadet Field House. Boingo will also manage advertising services and sales for the venues. READ MORE>>.

Social Network 153

Social Network Networking Advertising Los Angeles 153

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JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

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SEPTEMBER 7, 2016

The report predicted that Snapchat will represent 2 percent of social network ad dollars in the US next year. eMarketer said it calculated the ad revenues based on its own revenue model, consumer adoption estimates, monetization trends at similar social networks, and monetization assumptions for different Snapchat ad products.

Snapchat 100

Snapchat Report Social Network Venice 100

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JUNE 16, 2010

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56 for newspaper sites, and $6.29 for sports sites.

Sites 185

Sites Social Network Entertainment Advertising 185

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JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network Advertising News 140

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NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. The deal covers clips from MTV and COMEDY CENTRAL.

Networking 100

Networking UCLA Advertising Social Network 100

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SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

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MAY 1, 2014

The company said that technology is being used for retailing, advertising, social networking and other use cases. Gimbal will focus on providing technology for geofencing, priximity beacons, and other sensing technology. READ MORE>>. qualcomm retail solutions unit venture capital spinout gimbal'

Venture Capital 147

Venture Capital San Diego Social Network Advertising 147

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DECEMBER 14, 2009

Los Angeles-based Sometrics , which develops virtual currency products for social networking game developers, is linking holiday shopping and social games with a new product. Tags: sometrics virtual game currency social networking advertising. READ MORE>>.

Social Network 145

Social Network Commerce Advertising Networking 145

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JUNE 13, 2011

According to NASCAR, the game will be free to play, and will allow users to compete against othres in challenges and activities, racing against virtual drivers within the social networking game. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

Long Beach 200

Long Beach Social Network Advertising Activity 200

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FEBRUARY 20, 2013

The company said its Global Navigation Satellite System (GNSS) chip is aimed at use in always-on, location-aware applications such as social networking, place-based mobile commerce and local merchant advertising. Broadcom said the new chip will be shipping in handsets by Q2 of this year.

Social Network 153

Social Network Commerce Advertising Mobile 153

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NOVEMBER 3, 2010

Tags: dreamworks zynga megamind megafarm film content hollywood advertising social networking network games videogame.

Glendale 157

Glendale Social Network Hollywood Advertising 157

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AUGUST 3, 2011

Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. SocialVibe's campaigns have previously been for major brands.

Product 157

Product Redpoint Social Network Advertising 157

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JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

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MARCH 25, 2011

According to the firm and Santa Monica-based production firm Optimus, United Online is launching a national advertising spot focused on the newly renamed and refocused nostalgia business. Optimus said United Online started running their commercial spots this week, on national cable, syndication, and network TV. READ MORE>>.

Woodland Hills 153

Woodland Hills Santa Monica Social Network Advertising 153

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MAY 8, 2012

Once high flying social networking site MySpace --now a unit of Specific Media--has agreed to settle with the Federal Trade Commission (FTC) over privacy issues, according to the FTC. READ MORE>>.

Social Network 145

Social Network Advertising Sites Media 145

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SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

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JANUARY 30, 2013

StartEngine said that the companies--who have all gone through the 90 day mentorship process at StartEngine--include the BedAbroad (international student housing marketplace); CARBON 38 (online luxury fitness destination for women; Smilu (cross-platform, multiplayer video games); WhereMyDogsAt (mobile social networking for dog owners); Ember (demand (..)

Santa Monica 178

Santa Monica Startup Activision Commerce 178

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OCTOBER 21, 2010

Camarillo-based Connexity , a new Internet advertising firm headed by former Fastclick CEO Dave Gross, said today that it has raised a seed funding round. Connexity said that it is integrating social networking and recommendation engine technology into its advertising technology. Amount of the round was not announced.

Seed Funding 113

Seed Funding Ventura Funding Advertising 113

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MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. We started with the initial idea of building vertical, B-to-B social environments, and soon figured out that was a terrible idea. And, it is a social network.

Social Network 273

Social Network Startup West Hollywood Ideas 273

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SEPTEMBER 15, 2008

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory.

Software 100

Software Social Network Advertising Sites 100

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OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

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DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so.

Advertising 189

Advertising Content Startup Social Network 189

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APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

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SEPTEMBER 21, 2012

GraphEffect develops marketing analytics tools which tap into the world of social networking and media. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners.

Santa Monica 167

Santa Monica Social Network Tool Marketing 167

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DECEMBER 29, 2008

Los Angeles-based RotoHog.com has snagged domain name registrar GoDaddy.com as a sponsor, the firm said last week, as part of a new Fantasy Football game on the Facebook social networking site. The game is part of a Super Bowl advertising campaign by GoDaddy. Financial impact of the customer win was not disclosed. READ MORE>>.

Social Network 100

Social Network Advertising Content Networking 100

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SEPTEMBER 11, 2012

The startup--previously known as trueRSVP--said its service lets sponsors rewards local event attendees for their social actions, geared around spreading words of events and sponsors to their social networks. Planana said that users will gain such perks as discounted tickets, products, or VIP benefits for their actions.

Tech Coast Angels 153

Tech Coast Angels Social Network Services Startup 153

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OCTOBER 23, 2008

Shopit develops software which can be embedded in social networking profiles, blog pages, and on other web pages for selling products. The firm said the new funding will go to speed the development of its services, and towards hiring in advertising, sales, and technology in its Los Angeles headquarters. READ MORE>>

Social Network 113

Social Network Blogging Los Angeles Advertising 113

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AUGUST 10, 2009

Our interview this morning is with Babette Pepaj , CEO and founder of BakeSpace (www.bakespace.com), a local Los Angeles startup focused on social networking around food. Babette Pepaj: BakeSpace is a food social network and recipe swap. So very much a social network involved? What is BakeSpace?

Social Network 174

Social Network Startup Sites Networking 174

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JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

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NOVEMBER 12, 2008

Los Angeles-based MySpace said Wednesday that the firm has launched a new application which links user profiles on the social networking site to the Hulu video site. The firm said the ad-supported application will show display advertising, tickers, pre-roll, post-roll, and other ads alongside user profiles.

Hulu 100

Hulu Social Network Advertising Content 100

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JULY 26, 2011

Fab was previously Fabulis, a gay social networking site; the firm has since refocused into a daily deals and flash sales site. Fab.com said the funding will go towards scaling its business. Fab.com is based in New York.

Venture Capital 157

Venture Capital Social Network Sites Los Angeles 157

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JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232