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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast.

RSS
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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

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Interview with Frank Sinton, Mefeedia

socalTECH

I thought of creating a Tivo-like experience to constantly update with news shows and videos you'd like. So really, we're trying to capture those conversations that are happening, specifically focused on media, audio, news video, etc. What we do is we index video, through RSS feeds, and indexes via sites and our own indexer.