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TrueX Media Acquired For $200M, Says Report

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Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. truex socialvibe merger acquisition 21stcenturyfox advertising video interactive'

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True(X) Media Finds $6M

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The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. truex media socialcibe svnetwork venture capital online advertising technology' The company has now raised over $50.85M in funding since 2008.

Media 147
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Thank you to our sponsors and advertisers

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Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com).

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Impact Radius Scores $6M

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Santa Barbara-based Impact Radius , a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. As part of the funding, Redpoint's Greg Martin joins the company's board of directors. READ MORE>>.

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WebVisible Acquires Adapt Technologies

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Irvine-based WebVisible announced today that it has acquired Pasadena-based Adapt Technologies, a developer of search engine marketing tools. WebVisible is a provider of local online advertising services, which helps small and midsize businesses place search engine marketing. Financial terms of the acquisition were not disclosed.

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Sonos: Our Time Is Now

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The ad looks to be a major milestone for the company, which was founded in 2002, introducing its first systems in 2004, and has since grown to become one of the larger privately owned companies in Southern California''s technology ecosystem. music sonos superbowl super bowl commercial debut streaming hardware advertising' READ MORE>>.

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Gravity Acquired By AOL For $83M

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According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. Gravity was venture backed by August Capital, Redpoint Ventures, and Upfront Ventures, and had raised around $20.6M in earnout. in total funding.

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