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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 asymmetry, real-time, curated RSS / link-sharing]. Social Networking in Web 1.0. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. Social Networking in Web 2.0.

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Interview with Frank Sinton, Mefeedia

socalTECH

We recently ran into Frank Sinton, founder of Burbank-based Mefeedia (www.mefeedia.com), a popular online video search web site. Frank Sinton: Mefeedia is a new way to search and discover new video from all across the web, no matter where it's hosted. Frank Sinton: We're monetizing via advertising. READ MORE>>

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

It is absolutely MVP of advertising. If you want something to be shared virally on the web it has to be short.&#. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter. Can we do 10 variants? Can we take this video and put it in 10 different contests?

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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

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