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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s why I wrote this article about Invoca (formerly RingRevenue) that the most obvious mobile Internet ad unit is, in fact, a phone call. More recent data I’ve seen suggests it’s now near 70%.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

The system will compile your interests in your local storage, so the more you use it, the more it learns about you, and the more relevant will be the results. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. .”

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.