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GumGum Ranks NBA Teams On Social Media

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Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

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Soci Gets $1.5M For Social Media Marketing

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San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M The company said the round was led by angel Peter Fischer (Shepherd Ventures) and Silicon Valley Growth Syndicate. soci social media marketing venture capital content discovery'

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Infographic: Social Media Spurring E-Commerce Activity

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A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. READ MORE>>.

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Jam City Highlights Social Media Stars in Cookie Day Promo

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Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th.

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Blurr Moves From Boston, Sets Up Shop In LA To Tap Into Social Media Scene

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Blurr , a social media app developer focused on communal photo sharing with users around you, has relocated to Los Angeles from Boston. The company said called LA the "epicentre for Social-Media startups", and also cited the city as likely to have "the best talent" for a social products startup.

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Spreeify Adds New Social Media Giveaway and Promotions Product

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Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. spreeify social media giveaway promotions startup promotional marketing software' READ MORE>>.

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SOCi Scores $2.25M For Social Media Marketing Tools

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San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.