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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Facebook spent over $150 million before revenue. Intellectual property as barrier to entry.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

First to market, for example, is not normally a sustainable advantage for startups. My perspective as an angel investor is that once you get past early adopters, most people won’t switch to a new approach unless they perceive a cost or time savings or speed advantage of at least 20 percent. Investors are wary of a crowded space.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Examples include the Nike Run Club app where people participate in challenges and win trophies.

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8 Ways To Get Off The Ground With Angel Investors

Startup Professionals Musings

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. According to the Angel Capital Association , at least 300,000 people have made angel investments in the last two years, totaling $24 billion in the U.S.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

A strong answer should be something like “Our product introduces a new lower-cost technology, which we have patented and trademarked, that makes us very attractive today, and will provide a wealth of additional products as we move forward.” Facebook spent over $150 million before revenue. Intellectual property as barrier to entry.

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8 Potential Entrepreneur Assists From Your Alma Mater

Startup Professionals Musings

Most universities have a file of patents from project work that they are willing to license to any entrepreneur for business commercialization, with little or no cost up front. These often lead to angel investors and venture capital investments later, or connections to local company venture funds for selected focus and technology areas.

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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

In my experience as an angel investor to startups, goodwill disagreements are perhaps the most common reason that you will fail to close interested investors as an entrepreneur. Facebook , for example, used this strategy and is making big money today, but only after a $150 million from investors, mostly goodwill.