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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Hopefully you know your friends and family better than I do, so you decide when a business plan is required. On the other hand, your mother probably won’t read one.

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Interview with Scott Saunders, Payoff.com

socalTECH

The firm is backed by a notable list of angel investors, and based in Los Angeles. Scott Saunders: I spent nearly my entire career on the investment side, and in 2005 switched over to the entrepreneurial side of the world. There are three main components of the product. Tell me the story behind Payoff.com?

Startup 197
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5 Easy Steps to Your Own E-Commerce Startup for $100

Startup Professionals Musings

Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or Angels. Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Open an account with PayPal. Start simple.

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Kick-Start Your eCommerce Business for $100 or Less

Startup Professionals Musings

Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or Angels. Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Open an account with PayPal. Start simple.

Sites 78
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?

Marketing 209
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E-Commerce Startup Entry Cost is at All-Time Low

Startup Professionals Musings

Anyone can be an entrepreneur today, without a huge investment, bank loans, venture capitalists, or angels. Here are the key steps for a personal home-based business website selling a few products (as an alternative to Ebay): Go online to reserve a website domain name. Open an account with PayPal. Start simple.