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Honest, Founded by Jessica Alba, Takes On Baby Products

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The love affair between Los Angeles startups combining e-commerce and celebrity continues unbated today, as a new, Santa Monica-based startup headed by actress Jessica Alba --and backed by Brian Lee , the founder of LegalZoom and ShoeDazzle--unveiled itself to the world. READ MORE>>.

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Dogdrop Picks Up $2.9M For Dog Care

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Los Angeles-based dog care startup Dogdrop has raised $2.9M According to the company, the new funding will help it expand its Los Angeles footprint, and also will help it as it looks at expanding to Austin, Denver, Charlotte, Salt Lake City, and Raleigh. in a funding round, to expand the company's locations and markets.

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NZXT Gets $100M For Gaming PCs

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Acording to NZXT, the investment will bring on more senior talent, expand its product offering to include new hardware categories, expand its direct-to-consumer offering in new global markets, among other efforts. The funding came from private equity investor Franciso Partners.

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Jessica Alba's The Honest Company Scores $27M

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Online, eco-family products company The Honest Company , started by celebrity Jessica Alba and Los Angeles e-commerce master Brian Lee, said late Friday that it has raised $27M in funding. According to The Honest Company, the funding will go towards accelerating growth and developing its products and brand. READ MORE>>.

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The Honest Company Raises $25M More

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The Honest Company , the Los Angeles-based e-commerce company founded by Brian Lee and celebrity Jessica Alba, has raised $25M more in a funding round, the firm said this morning. The Honest Company offers up a variety of eco-friendly baby- and kids- products via subscription. The Honest Company has now raised $58M in funding.

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Interview with Bryan Burkhart, H.Bloom

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Los Angeles has always been a major market for launching products, and in the era of e-commerce has become highly attractive for its large consumer population, a technology-savvy population, and affinity for new products and services. Why Los Angeles as your next market? What is H.Bloom? Bryan Burkhart: H.

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Teeology.com, Brian Lee's Latest Startup, Opens Signups

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Los Angeles-based Teeology , the latest startup backed by tech entrepreneur Brian Lee (ShoeDazzle, LegalZoom), has started signing up users today, telling people via email and Twitter that they can now sign up for the service.

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