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Evolve Media Partners With Viewability Audit Firm

socalTECH

Los Angeles-based Evolve Media , the parent company of CraveOnline and TotallyHer, said late last night that it is in a partnership with Moat , where Moat will help to audit the viewability of all of its properties. evolve media viewability audit totallyher craveonline advertiser advertising content' READ MORE>>.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re really focused on driving engagement with brands, and leverages the real-time conversations that happen in social media. It''s not completely self-serve.

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Triton Digital Signs All Things Comedy

socalTECH

Los Angeles-based digital audio and podcasting software provider Triton Digital reported today that it has been selected by All Things Comedy, a digital media co-operative and content creation studio.

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story.tech Los Angeles Presented By ViralGains [ LOS ANGELES ]

Tech.Co

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Whether you’re a media planner, CMO, strategist, or content marketer, you’ll walk away energized from a story.tech event. We’re experiencing a remarkable shift in video right now.

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Interview with Clark Landry, Maple Media

socalTECH

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153
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Triton Digital Expands Win With Broadcaster

socalTECH

Los Angeles-based Triton Digital , which provides digital audio streaming and advertising services to radio and other broadcasters, said it has renewed and expanded a relationship it has with Beasley Media Group, an owner of 63 radio stations. Financial details of the win were not announced. READ MORE>>.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts.