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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In the game industry, a game can stay in beta for years as developers work out the kinks.

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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

socalTECH

Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

Salesforce was very good at managing the 1-year roadmap so at any point in time we had a pretty good idea about what we would be developing and what we wouldn’t. Salesforce was excellent at outlining to the developer community what they considered “core&# and what white space they wanted filled.

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GRP Partners Leads Investment In Awe.sm

socalTECH

Los Angeles-based GRP Partners is one of the lead investors in a developer of social media analytics software, Awe.sm , Awe.sm Awe.sm's tools are used by application developers to monitor and measure social media and sharing activity through their apps. said Thursday.

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Framework Benchmarks Round 16

TechEmpower

Expect to hear more about this as the plan develops during Round 17. We also want the ever-increasing diversity of options for web development to be represented. Social media presence. The observed convergence of plaintext and JSON results from ultra high-perf implementations will likely lead to network changes beyond Round 16.

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FastPay Tops $100M In Funding To Customers

socalTECH

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010. READ MORE>>.

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Los Angeles Startup Events

SoCal CTO

Founder Dating Los Angeles LA Demo Day Startups Uncensored Tech Cofounder Dating Los Angeles TechCoastAngels Online Events Venice Tech Entrepreneurs Downtown Startups LA Startup Nights Santa Barbara Startup Weekend Silicon Beach Fest Silicon Beach Startups Los Angeles Startup Weekend Hollywood Hackday Startup Weekend Los Angeles LA Tech Happy Hour (..)