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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. In the game industry, a game can stay in beta for years as developers work out the kinks.

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Interview with Kanaan Jemili, uCast Global

socalTECH

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. We build products and services tied to mobile carriers. Those technologies allow us to scale and offer a superior product for customers. We caught up with Kanaan to learn more about uCast Global.

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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

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Stained Glass Labs Patners With Exitround, Unveils App Directory for Google Glass

Tech Zulu Event

According to SGL, developers can now submit their apps for review and have their press releases and updates distributed on the Stained Glass Labs website, which gives them the quick feedback from other developers and the ability to submit press releases, which are sent to members of the media interested in Google Glass and wearable technologies.

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TechZulu Trend Lounge Creates the Stage at SXSW Interactive 2013

Tech Zulu Event

What has changed is the maturity of products being previewed, and where they go to get noticed. Early products received meaningful feedback. Mike Schwartz, Application Developers Alliance. Khayyam Wakil, Immersive Media. John Trefry, 4WT Media. Partnerships were forged. Walter Delph, Adly.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. Ian Swanson: We have 1500 publishers using our products.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.