InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

FEBRUARY 5, 2011

This article originally appeared on TechCrunch. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself.

Sales 316

Sales Startup Pricing Customer 316

Startup Professionals Musings

SEPTEMBER 2, 2018

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. The customer experience is more than the service.

Services 72

Services Startup Training Writing 72

Both Sides of the Table

NOVEMBER 3, 2010

I call this “arming & aiming&# your sales teams where you need to standardize both the assignment of territories, industries & accounts (aiming) as well as the process of selling, the collateral, the legal agreements & pricing. We moved toward more standardized pricing (e.g. less negotiating & haggling).

Sales 296

Sales Pricing Startup Customer 296

Startup Professionals Musings

JUNE 27, 2014

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. The customer experience is more than the service.

Services 105

Services Startup Training Writing 105

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

MARCH 31, 2012

The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My list of excuses includes: product, pricing, competition and lack of sales support. That said, I think it is written without taking the full extent of my sales articles into account.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

OCTOBER 27, 2019

If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution. Explore solutions, outcomes, and options calmly.

Mentor 85

Mentor Entrepreneur Technical Review Summary 85

Startup Professionals Musings

AUGUST 17, 2016

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. The customer experience is more than the service.

Services 61

Services Startup Training Writing 61

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” If you had huge customer growth but just didn’t focus on revenue that’s a different story. One of them is profitability.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. Much more data in the full post. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JULY 6, 2016

I have experienced many first-time entrepreneurs with too much hubris if fund-raising came easily and press was fawning and employees joined in droves and customer adoption has been rapid. I find it distracting that when you click on a link you’re taken away from the main blog and need to hit the back button to remember to finish the article.

Startup 261

Startup Press Blogging .Net 261

Tech.Co

MAY 26, 2020

Jeff Bezos didn't get to be the world's richest man by writing a lot of checks, and one recent way to keep Amazon's profits healthy has been to cut its affiliate commissions scheme. In fact, multiple affiliate sites I spoke to for this article have seen their partners or revenues nearly double within just a few months. Other Networks.

Technical Review 130

Technical Review Buzzfeed News Networking 130

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My articles never appeared on Digg so I didn’t focus on it at all. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MAY 13, 2013

Many buying companies price these deals on the basis of $1 million per engineer on the team for an early-stage deal. And they might give a premium if the team has been around a longer period of time, has built some hard-to-build proprietary technology or has some customer traction. The Aqui-hire Business. Sarah Lacy did.

Press 357

Press Startup Yahoo Venture Capital 357

Startup Professionals Musings

APRIL 9, 2012

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one?

Summary 97

Summary Writing Competition Sample 97

Startup Professionals Musings

MAY 6, 2015

If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution. Explore solutions, outcomes, and options calmly.

Mentor 105

Mentor Entrepreneur Technical Review Satisfaction 105

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

MARCH 28, 2014

If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution. Explore solutions, outcomes, and options calmly.

Entrepreneur 102

Entrepreneur Mentor Technical Review Satisfaction 102

InfoChachkie

JANUARY 31, 2011

free weekly Infochachkie articles! I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product. It also meant the site stayed dead simple to use which I believe is why our customers like us. Build an elite team.

MyLife 160

MyLife CitySearch Web Technical Review 160

InfoChachkie

JANUARY 31, 2011

free weekly Infochachkie articles! I think the biggest problem Monster, HotJobs, and CareerBuilder face right now is that they are charging premium prices for what is an increasingly commoditized product. It also meant the site stayed dead simple to use which I believe is why our customers like us. Build an elite team.

MyLife 157

MyLife CitySearch Web Technical Review 157

Startup Professionals Musings

NOVEMBER 22, 2017

If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Whether you are charting new territory for pricing models or technology, there is rarely a perfect solution. Explore solutions, outcomes, and options calmly.

Satisfaction 53

Satisfaction Marketing Mentor Entrepreneur 53

Startup Professionals Musings

FEBRUARY 3, 2011

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one?

Summary 90

Summary Writing Competition Sample 90

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. We have customers from so many different industries like software, financial services, healthcare, and media. We could also spend time talking with customers rather than updating investors. Jim Semick (left) with his Co-Founder, Greg Goodman.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

AUGUST 20, 2012

Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Because this document is “outward facing” the tone and level has to change to be understandable by customers and investors. Market research.

Product 92

Product Outsource Development Competition High Tech 92

Both Sides of the Table

SEPTEMBER 28, 2014

You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously).

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

NOVEMBER 14, 2010

The value proposition is a short statement that clearly communicates the target customer, the customer’s problem and the pain that it causes, the unique solution that addresses this problem, and the net benefit of this solution (value derived versus relative cost) from the customer's perspective.

Funding 106

Funding Startup Entrepreneur Activity 106

InfoChachkie

MAY 5, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Agree to Bundling Without a Minimum Price. If you allow your prospective partner or customer to milk the cow for free , they will resist paying for it. Kiss of Death Provisions. Ever negotiate with lawyers at a huge company?

Outsource Development 244

Outsource Development Entrepreneur Resource Press 244

Tech Zulu Event

APRIL 18, 2016

This article will speak to reasons why retailers may choose to forgo mobile apps, and also argue that as consumers spend more time on their smartphones, building a responsive app that reaches out to customers, understands their behaviors and increases conversion rates ultimately benefits the brand. percent in brick and mortar stores.

Mobile 40

Mobile Sites Customer Custom 40

Startup Professionals Musings

MAY 29, 2011

Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Because this document is “outward facing” the tone and level has to change to be understandable by customers and investors. Market research.

Product 93

Product Entrepreneur Outsource Development Competition 93

InfoChachkie

NOVEMBER 23, 2015

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Rather, we value entrepreneurs' time and thus our diligence generally includes introducing them to potential customers and partners. VC's love to talk about their successes.

Venture Capital 100

Venture Capital Technical Review Software Review Southern California 100

Startup Professionals Musings

FEBRUARY 11, 2010

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one?

Summary 55

Summary Writing Competition Metrics 55

Tech Zulu Event

JANUARY 19, 2012

While intriguing for consumers, daily deal couponing platforms like Groupon have not always been beneficial for business owners who often see a spike in business with little retention of those customers. “A Credit for the writing and research of this article and content below goes to goes to them as well. Getting Mobile-Ready.

Mobile 85

Mobile Software Review Statistics Technical Review 85

Tech Zulu Event

SEPTEMBER 22, 2012

From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In this article the focus will be on how to successfully attract media attention. With booth prices up to $9,500 , it blew my mind how vague the taglines were.

Press 97

Press Startup Technical Review Email 97

Both Sides of the Table

MAY 13, 2018

If you’re raising a round where a new lead investor would invest $5 million the VC fund must have no less than $100 million and if you’re looking for them to write $15–20 million as the lead their fund realistically should be at least $400 million. can I get 20 minutes to swing by” is a good way to engage.

Venture Capital 332

Venture Capital Funding Startup Sales 332

InfoChachkie

MAY 23, 2011

Hipster-wannabes routinely wait in line for hours for the opportunity to buy exorbitantly priced drinks in an exclusive nightclub. Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. Write this number down. As such, deals are not exclusive, they are excludesive.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

MAY 9, 2010

Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. Because this document is “outward facing” the tone and level has to change to be understandable by customers and investors. Market research.

Product 48

Product Outsource Development Competition High Tech 48